What is Corporate Matching? A guide for employee wellbeing programs

MoveZenGo’s Corporate Matching feature connects employee wellbeing with corporate giving.

By linking employee activity to a shared giving goal, organizations can make wellbeing challenges more meaningful while supporting causes they care about. Employees work toward healthier habits, while their collective activity contributes to a bigger purpose.

In this guide, we'll explain what corporate matching is, how it works, and why it can be a valuable addition to an employee wellbeing program.

What Is Corporate Matching?

Corporate matching allows you to turn employee activity into corporate giving.

Employees participate in a movement or wellbeing challenge, while the organization commits to making a contribution based on the activity employees achieve. As employees work toward a shared goal, their collective progress helps drive a measurable impact.

For example, an organization could create a step challenge and commit to donating once employees collectively reach a specific activity target.

This creates a direct connection between employee wellbeing, engagement, and social impact.

How does Corporate Matching work?

Corporate matching can be incorporated into an employee wellbeing program in four simple steps.

1. Create a wellbeing challenge

Launch a challenge based on steps, miles, active minutes, or another supported activity.

2. Set your matching goal

Define how employee activity will contribute to your organization's giving commitment. This could be based on reaching a collective activity goal or another measurable milestone.

3. Connect with a cause

Connect your challenge to a charity or cause your organization cares about. Corporate matching can also support an existing charity partnership. Note: MoveZenGo does not have access to corporate matching funds, our platform simply facilitates the connection.

4. Turn activity into impact

As employees participate, their activity contributes toward the shared goal. Once the goal is achieved, the organization makes its planned contribution.

Why use Corporate Matching in an employee wellbeing program?

Corporate matching gives employees another reason to participate. Traditional wellbeing challenges can encourage healthier habits, but connecting activity to a meaningful cause adds a sense of purpose to every step and milestone.

Increase employee engagement

A shared cause can give employees additional motivation to join and stay involved in a wellbeing challenge. Participants are not only working toward personal goals. They are contributing to something bigger through their collective activity.

Connect wellbeing with corporate giving

Many organizations invest in both employee wellbeing and corporate social responsibility. Corporate matching brings these initiatives together.

Instead of treating wellbeing and giving as separate programs, you can create a single experience that supports employees while contributing to a broader cause.

Create stronger connections

Corporate Matching focuses on collective progress. Employees of different fitness levels can all contribute toward the same shared goal, helping create a more inclusive experience and a stronger sense of teamwork.

Corporate Matching vs. Fundraising

Corporate matching and fundraising both connect movement with giving, but they work differently.

With Corporate Matching, the organization makes a contribution based on employee activity.

With Fundraising, participants typically raise money from their own networks, while movement tracking can help demonstrate the effort behind their fundraising campaign.

How MoveZenGo supports Corporate Matching

MoveZenGo Corporate Matching helps organizations connect employee activity with the causes they care about.

Organizations can create a movement challenge, define their giving criteria, and track employee activity toward a shared impact goal. Whether supporting an existing charity partner or connecting wellbeing with a new cause, MoveZenGo provides a flexible way to turn participation into meaningful impact.

Employees move. Progress builds. Organizations give.

Make employee wellbeing more meaningful

Corporate Matching gives you the opportunity to go beyond traditional wellbeing challenges.

By connecting employee activity with corporate giving, you can increase engagement, create stronger connections, and support causes that matter.

With the right program, every step toward better wellbeing can also contribute to something bigger.

Ready to get started with Corporate Matching? Contact us today.